The Anatomy of an Earworm: How to Make a Song Unforgettably Catchy

We’ve all experienced it: a snippet of a melody or a single vocal hook burrowing into your brain and playing on an endless loop for hours. You didn’t ask for it, you can’t turn it off, and yet, there’s a strange satisfaction to it. In the music industry, this phenomenon is affectionately known as the “earworm,” and achieving it is the holy grail for songwriters and producers alike.