Beyond the Sale: How CSM Platforms Are Reshaping Modern Business Growth
For decades, the software and subscription business models followed a relatively straightforward playbook: acquire a lead, close the deal, hand them over to account management, and repeat. But as markets matured and customer acquisition costs (CAC) skyrocketed, companies realized a hard truth: winning a customer is only half the battle; keeping them is where the actual business is won or lost.
Enter the Customer Success Management (CSM) platform.
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